Blusukan is going through place in which
passage is difficult (crowds, scrubs, narrow alleys, etc.). Nationally, it is
introduced by Jokowi as the governor of DKI Jakarta. Today, blusukan is
also viewed as new campaign strategy that is done by some Indonesian
politicians.
According to
Deni Ahmad Fajar, a Tribun Journalist, blusukan is viewed more effective
than opened field campaign for some politicians. Even blusukan is
assessed more economical than opened campaign in a big field or building.
The new
strategy represents a doer has good attention to poor people. He/she must visit
home by home, person by person or small groups in remote places.
By
implementing the strategy, public must not leave their main activity from rice
field, traditional market, and other jobs to ‘watch’ political campaign. By
this strategy also they can communicate better than only showing oration and
Dangdut music in a stage.
Source:
Deni Ahmad
Fajar. Musim Kampanye. Tribun Jabar. 22 Maret 2014.
Picture:
politik.kompasiana.com
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